“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
“Fashion fades, only style remains the same.”
I apologise for opening with two quotes from Coco Chanel but, you have to give it to her, they are two very apt and great quotes and can be applied just as easily to photography as well as Haute Couture.
My fashion photography Chiang Mai business is a very exciting area in which to work. The idea of fashion photography is to create the image of a lifestyle that appeals to the readers of targeted magazines for a targeted audience. Below, I give an example that perhaps explains better than a simple technical paragraph or two;
Had I been the photographer of Coco Chanel’s creations, she may have instructed me to create a shoot suitable for advertising her famous “little black dress”. So, in this instance I may have suggested a suitable model with the correct poise for the image we are trying to create and I might have had her trying on a fine diamond bracelet or necklace at an expensive and well known jewellery shop, such as Boodles and, I would have taken the shot in such a way that the dress was not the immediate focus. By doing so I have created an image that beautiful, wealthy young ladies wear the CoCo Chanel, “little black dress” and, they often hang out in posh jewellery stores, thereby giving a feeling of affluence and taste which would be perfect for that outfit and demographic.
Technically, fashion shoots can be challenging, often demanding more complicated lighting set-ups and challenging locations but, to me, that is what makes them so exciting. And, usually, I would expect to know what I will be photographing, where, how long and what budget is available, well in advance of a shoot, giving time to plan for the actual day.
My fashion photography Chiang Mai service is centred on my Loving Light Studios, located at the Dhara Dhevi hotel. The studios are very well equipped and are suitable for shooting commercial and fashion photography, with 2 x double sets of Elinchrom Quadra Rangers for location shoots.
• High energy shoots
• Imagination is the only limitation
• Shoot on location or in the studio
• Lighting expert
• International stylist available
• Fashion Photography Chiang Mai
• Fashion Photography Thailand